THE STUDIO.
/ Web build — process & investment

We don't start with a website.

We start with the business underneath it. Audit first, brand second, build third. Each step earns the next, and you own everything we make.

Prepared by
Tani Caesar, MBA
Date
June 2026
Studio
The Studio GC
The Studio · Web BuildProcess & Investment
/ 01 – How it runs

Three steps, in order.

We do not begin with a site. We begin with the business it serves. Each step produces something you can use on its own, and you can stop after any one of them.

/ Step 01From $1,800

Audit the business

We pull apart how the business actually works: the offer, the audience, the funnel, and where the current site leaks. You get a clear picture and a plan, before a pixel moves.

/ Step 02From $6,000

Design the brand kit

Everything from the logo through to web components, and the fulfilment workflows if you sell online. One system, built once, run for years. This is the part most studios skip.

/ Step 03From $7,500

Build the site

With the foundation set, the build is fast and certain. Custom, quick, and yours to own. If your brand is already strong, we can begin here, see the upgrade track overleaf.

The StudioPrivate · 02 / 04
The Studio · Web BuildProcess & Investment
/ 02 – Two ways in

Start fresh, or upgrade.

Pick the track that fits where your brand is today. One rebuilds the foundation, the other builds on the one you have.

/ Track A

The full engagement

Audit, then brand kit, then build. For brands that want the foundation done properly: positioning, a complete visual system, and a site that runs on top of both.

Best when the current brand is tired, inconsistent, or was never really built.

From$15,000
/ Track B

The upgrade

Keep your existing brand, get a far better website. We rebuild on what you have, faster and lighter, because the brand work is already done.

One condition: every asset upfront. All copy, images, and brand files before we start. Late assets pause the timeline.

From$6,500

Foundation first, build second, owned by you.

The StudioPrivate · 03 / 04
The Studio · Web BuildProcess & Investment
/ 03 – The investment

Fixed scope, fixed price.

Each build is scoped to the work and priced from the hours it takes at our studio rate. Anything beyond the agreed scope is quoted before it starts. The figures below are starting points.

Foundation build

Four to six considered sections, single brand, light CMS. Built on a foundation that is already in place.

$7,500From

Studio build

Eight to twelve pages, bespoke components, full CMS and integrations, motion and considered detail.

$12,000From

Commerce & systems

Shopify or custom commerce, fulfilment and operations workflows, product and content systems built to run for years.

$22,000From

/ All figures AUD, exclusive of GST, and indicative starting points rather than fixed quotes. A full engagement (audit, brand kit, build) typically lands between $15,000 and $30,000+. A 50% deposit reserves your slot and start date.

/ Deposit

A 50% deposit reserves your slot. The balance is due on launch.

/ Ownership

You own the result. The site, the brand system, the files.

/ Scope

Fixed scope at a fixed price. Anything beyond it is quoted first.

/ GST

All figures are quoted in Australian dollars, exclusive of GST.

We don't make assets, we build infrastructure.

Tani Caesar, MBA · tani@thestudiogc.com · Gold Coast, Australia
The StudioPrivate · 04 / 04